A word of warning: be sure to do a thorough check of your site before submitting. 12 Ways to Increase Revenue Through Visitor Trust | SEJ 5. The Sheriff is in Town: Trust the Seals There are several well-known trust seals that site owners should consider adding. Tools from TrustPilot.com, Truste.com, and Symantec (confirming your SSL) can go a long way in building trust on your site, especially at that crucial time before a purchase. 12 Ways to Increase Revenue Through Visitor Trust | SEJ Example of how trust seals look on a site 6. Don't be a stranger: make it easy to join You may not always have the resources to offer round-the-clock support, but that's no reason to hide your "Contact" page.
Since your visitors will gauge the trustworthiness of your site in seconds, make sure they can easily find a link to your contact and support pages. Advertising Continue reading below 7. Show your offered warranty Make sure you offer a hair masking service clear guarantee to visitors. This will quickly demonstrate that you offer a guarantee in the first place, helping visitors form a positive opinion of your site while increasing their level of trust in your brand. 8. And you are…? Invest time in your “About Us” page to ensure messages about your site and brand are crystal clear. There are so many sites that don't have an 'About Us' page or have one that contains generic information that doesn't help form an opinion about the site and the company behind it. Your “About Us” page is not only crucial for building trust with your visitors; it is also another great tool to market yourself.
Once you've solidified your brand identity, make sure your 'About Us' page design and content clearly conveys that message. 9. Comments and testimonials Word-of-mouth is one of the greatest organic distribution channels available today. People naturally feel more comfortable buying products or using services that have already been endorsed by others they know and trust. For the same reason, reviews and testimonials are a great way to help visitors feel more comfortable with your site and your brand. 10. Reliable site search Using the site search feature to suggest additional offers is a common marketing tactic in the world of online shopping, which is perfectly fine.