After experiencing a round of violent shocks in the live streaming industry, the Matthew effect continues to intensify. During the "38 Queen's Day" big promotion, Li Jiaqi's live broadcast room sold 2.825 billion yuan in sales on the night of the pre-sale on February 27, which was four times the combined sales of Li Jiaqi and Wei Ya's live broadcast rooms special database last year. After the anchors such as Wei Ya and Sydney failed one after another, there are more and more anchors who want to flock to the market to eat away their share.
But the status quo is that there are many chaos in the live broadca