Is email hacking also possible? The answer is yes, since growth hacking is a “process of rapid experimentation on the product and on marketing channels ”. Now let's focus on experimenting with one specific channel: email . Intuitively one might think that email is effective especially in the upper parts of the funnel (ie at the level of acquisition), you should know that it is also very useful for the lower parts. In particular, retention serves to reactivate the user or bring him back to the platform, whether it is an application or an e-commerce site. One of the most common mistakes is not paying attention to the lead collection phase, ignoring who the leads are, and how and when the contact was collected. Not having this information necessarily leads a company to send equal and undifferentiated emails to everyone. The most obvious consequence? Bad trends in email performance. Here are some suggestions:
Focus on the content to cultivate the relationship and think about selling only in the medium or long term. Perform A/B testing to understand which