This is a real case of a SaaS product in China, and the chat records are also real conversations on WeChat. The second half of this conversation is scarier as CSM advises customers to "Never click Enabled"... In product-driven growth, if this kind of small design problem is common and not taken seriously by the product department, sales or CSM partners will spend a lot of time answering similar questions. What is the efficiency? How can you use products to drive growth? In addition to complaining, it is necessary to review the original intention of SaaS products.
Adhering to the principle of "the simpler the product, the easier it is to use", SaaS products often take the road of standardization and emphasis Fax List on scalability in order to ensure the consistency and usability of the experience. The other side of standardization is that users with different backgrounds, occupations, and regions have very different usage habits, and it is difficult for a completely standardized product to satisfy everyone. Hence the template. Team collaboration tools such as Asana need to provide templates or suites for the job characteristics of different team users in the company.
The same is true for Notion. Students, products, design, and marketing all have a set of relatively personalized templates. How Bad Design Drives Crazy Sales And why product-driven growth is a false proposition in China Templates address the needs of different groups of people, while geography and culture are another factor. For example, SaaS products born in Silicon Valley all use email or Twitter, Facebook (now called Meta) open ID to log in, it is always not so easy to use in China, the product does not open up the social ecology of Chinese users, international version, Chinese version also appeared.