There are several ways spam traps can end up on your list, but all of them are usually caused by poor mailing list management and maintenance. Spam traps can usually be avoided by maintaining a healthy contact list and following email best practices. Purchased job title email list Lists Avoid purchased listings, that's bad news! This includes any contacts who have opted out of receiving communications from your company. Using a purchased list almost guarantees that you will job title email list fall into a spam trap, not to mention that subscribers to these purchased lists likely have no allegiance to your brand and will likely mark the email as spam or delete it. 'E-mail. All of these behaviors negatively affect your sender reputation.
List of contamination List contamination occurs when an actual email address is the spam trap has been deliberately or accidentally added to an unconfirmed list. To avoid list contamination, check the correct spelling of the email addresses on your list. job title email list Integrate email validation into your signup forms to automatically verify the legitimacy of an email address and prevent typos. You should also include a double opt-in for all of your subscribers. This allows recipients to confirm their email address before you start sending them your content. A double opt-in: job title email list Verify that your recipients want your emails Checks that only legitimate senders are on your list For other contact list best practices, check out our guide, How to Grow Your Email Marketing List .
Outdated emails Another crucial strategy for preventing spam traps is to keep your list up to date with subscribers who regularly interact with your content. As mentioned earlier, sometimes spam traps come from outdated email addresses that are job title email list no longer valid. Going long periods of time without sending mail to an address can lead to getting caught in a spam trap, as can sending to an email address that hasn't opened your email in several months. To avoid spam traps, clean your list regularly. Send re-engagement campaigns to subscribers who haven't interacted with your material in the past two months. Delete subscribers who don't respond to re-engagement campaigns to weed out any contacts that might be spam traps.