Dynamic fields Dynamic content Dynamic images In summary In addition to segmentation and automation, there is a set of techniques and tools to send messages based on the characteristics of each contact. Let's take a look at the resources offered by dynamic fields, content and images. Today, email marketing is developing along two axes : on the one hand it is moving towards the automation of processes, and on the other hand it seeks the highest degree of personalization possible for each recipient. Automation and personalization: two tracks that are in fact complementary , which continually intertwine like the structure of DNA. If in our blog we often talk about the first track, today we will focus on the second, exploring the tools available to companies to take their communications to an advanced level of personalization .
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