Like the 10 commandments, I offer you in 10 lessons (or almost) to optimize your AdWords campaigns in Search (on search engines) and thus be able to make the most of this paid advertising solution (SEA) which has become almost hegemonic (particularly in France) when it comes to buying advertising space on the internet on a Cpc (Cost per Click) model. As an introduction to this series of lessons, I will first offer you some enlightening figures which will give you the measure of the need to succeed in being correctly distributed and positioned (at an optimized cost or even controlled of course) on this network if you wish grow your business online. If in 2013 the advertising market globally suffered from the crisis with a fall of 3% of its revenues, the digital advertising market.
The Mountain View giant remains hegemonic on Search: > In terms of research, in 2013 Google accounted for 94% of searches carried out in France. Which represents in terms of purchase of advertising space on AdWords 153 Million Euros (+5% Vs 2012), far behind that achieved in Great Britain (348 Million Euros) and obviously Kuwait Email List the United States (844 Millions of euros). The share of Search in the digital media mix was 57% in 2013. By far, therefore, the biggest item for digital advertisers. Once these elements are known, how can you best optimize your presence on this network and make your investments profitable? Lesson 1 – Defining your goals : Think about what you want to accomplish with AdWords.
Your objective could, for example, be to receive phone calls, to generate online sales if your site is an e-commerce site or to generate requests for quotes online to supply your telephone service. You may simply want to generate as many clicks or impressions as possible if it's more about building awareness. Whatever your goal, if you structure and set up your campaign to focus on a specific goal, you will naturally and easily be able to target your choices to achieve that goal. It's important to keep your goal in mind when creating and optimizing your campaign. Once this objective is defined, you will be able to: > deploy an appropriate and “granular” account structure, integrate and monitor significant performance indicators for your activity and the profitability of your space purchase, optimize AdWords quality indicators.