Anand Thaker is the CEO of IntelliPhi, a research and development and consulting firm focused on making go-to-market decisions for growth leaders. He is also a longtime MarTech industry and digital engagement expert, where he accelerates companies in various operational, leadership and advisory roles across corporations, growth startups and investors. And, for all of the above reasons, Anand was selected as one of six judges for Integrate's annual recognition program, the B2B Game Changer Spotlight, which highlights exemplary B2B marketing leaders. We recently asked Anand for his thoughts on several hot topics in B2B marketing: Expanding data privacy regulations The changing MarTech landscape Biggest opportunity for marketing operations roles How to effectively scale technology infrastructure David Crane: GDPR is still true in the minds of most marketers, but mostly as a hurdle to overcome. Do you think the expansion of data privacy regulations is a good or bad thing for B2B marketers? Why? Anand Thaker: Good marketers are destroyed by bad marketers. GDPR and other regulations are ringing alarm bells that will lead to positive outcomes for senior marketers. Overall, we are losing trust in our customers.
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