The cost of social media marketing can vary greatly depending on the service. All-in social media management, for example, includes social listening for brand awareness, and extensive content calendar, paid LinkedIn and Facebook ads, and lead generation. All of these services can be costly. However, given the high ROI for these social media management services, most small-business owners believe that social media management is very cost-effective. In addition, hiring a freelancer or an agency is frequently less expensive than hiring in-house social media management professionals.