SEO is a topic surrounded by various theories and practices around ranking factors , penalties, and algorithm updates . There is so much information that sometimes it is difficult to filter what is true or wrong.
And, to complicate things a bit more, this is quite a dynamic theme.
For example, a technique that worked well a few years ago may have no effect today.
Just as there are practices that were useless, but still have significant weight in search results.
This confusion characterizes SEO myths well. These Jewelry Retouching Service are some of the biggest villains of marketers fighting hard to get your site or blog on the first page of Google.
For this reason, we are going to point out and demolish the 17 biggest SEO myths that are hindering your digital marketing strategies. Join us!
1. Top search results are quick to reach
The first myth to be eliminated is that SEO can produce short-term results. Just like content marketing, search engine optimization strategies take more time to attract a measurable return.
That will depend a lot on the competition for the chosen keywords . For example, if you are going to start an SEO job on the term “ digital marketing ”, you should know that you have to sweat a lot to get a space on the first page.
At the end of the day, it is a keyword with enormous competition, where marketing agencies, universities and specialized blogs will compete for the same space.
Therefore, it is highly recommended to bet on long-tail keywords , such as “digital marketing course” or “digital marketing for beginners”.
In addition to being more specific and segmented, the competition is less. Therefore, the top can be reached with less difficulty.
2. The top is guaranteed after the conquest
If after a lot of work, you have reached the top 3 of Google or Bing positioning for one of the keywords, congratulations! Is that a sign that the publication should now be left there so as not to lose the throne? No way!
What guarantees do you have that another competitor is not going to improve an article or a page that lost its place in the previous ranking?
It can also happen that the approach you have done one year is already out of date for the next. It's like writing about SEO, as new techniques and theories are addressed over time.
Therefore, constantly keep an eye on the positioning of your pages in the ranking and, if necessary, update it with new information and data .
3. Keywords became irrelevant
Many people thought that, after the launch of Google Hummingbird (a new version of the Google algorithm implemented in 2013), keywords would lose all their strength as a search factor.
The fact is that keywords are still very important, as they are still the easiest way for Google to match a site to a search made in their search field.
The difference is that the algorithm got smarter. This knows how to send results of “Futbol Futsal” for people who search for “Futsal”, as well as show “notebooks” for those who search for “laptops”, for example.
In short, Google has made the relationship between sites, search results and between users more natural. But keywords are still very important in this filter.