The Customer Segment is the group of people an organization aims to create value for with its products and services. To map your customers' characteristics and create a value proposition adapted to that target segment, you need the Value Proposition Canvas.
Your products and services allow your customers to get Jobs done. However, products or services don't create value alone. They do it only in relation to a specific customer segment and their particular profile.
Essentially, achieving fit means getting your customers excited about your value proposition. And that only happens after you address important Jobs, alleviate extreme Pains, and create essential Gains for your customers. 2b1af7f3a8