What are the best times to post on Instagram? Do you know for sure what is the best time to post on Instagram with your personal or business account? If you have never asked yourself this question, perhaps you should start asking yourself right now, given the relevance that it is taking as one of the most used social networks in the world. In fact, this is one of the most recurring questions that my students and clients often ask me when they ask me for help to improve their own strategies or their Social Media plan . And this is precisely the topic that I am here to talk to you about today. For this reason, I want us to analyze together 2 different statistical studies on what are the best times to post on Instagram, in addition to providing my personal experience on these interesting data. Shall we start? Thematic content menu What are the best times to post on Instagram? Updated! What is the best time to upload a photo to Instagram according to Cliometric?
What are the best days to post on Instagram and what are the worst? The best and worst days and times to upload photos to Instagram according to Sprout Social 3 Tips for posting on Instagram at the most appropriate times for my strategy What is the ideal posting frequency on this platform? How can I know 工作职能邮件数据库 what is the best time for me to post on Instagram? Why is it important to know the best time to post? What are the best times to post on Instagram? Updated! Well, it's time to clarify which are those most important hours according to my experience in these matters. The first thing we will do, to see what is the time in which it is estimated that Instagram users will give greater priority or "visibility" to our publications, is to divide the day into 3-hour slots. From this, we have 8 slots during the day. But, of these slots, how many are really valid to publish? If we rule out midnight to about 6am, since it's unlikely anyone is awake or checking their Instagram, if most of your followers are from your country or time zone, we still have 6 time slots left. And of them, if we use common sense, there are 2 bands in particular that must be highlighted. Based on my experience, we could roughly say that the best times to post on Instagram are between 9am and 12pm in the morning and between 6pm and 9pm in the afternoon. These recommendations are generic and regardless of the country in which you are. Although keep in mind that each region of the world has some peculiarities that can make these periods or time periods vary. Why do I recommend these two particular time slots? Well, very simple, the majority of people, especially those who comply with a work schedule or a professional routine during the week, usually wake up between 7 and 9 in the morning to prepare and start our day. » From 9 to 12 hours During those morning hours, the first thing we usually do is wash up, eat breakfast and organize our day.
And then, a while later, we sit down to check our social networks, including Instagram, which makes that interval between 9 and 12 the perfect time to capture most of your audience checking their feed. » From 6:00 p.m. to 9:00 p.m. On the other hand, after 6:00 p.m. , most people are returning after their work day or will already be at home, but more free. And it is almost certain that one of the fixed activities during this time slot (from 6:00 p.m. to 9:00 p.m.) is to check the mobile and its notifications. This review of the networks is carried out especially during the week, when most of us tend to have a well-marked routine in our minds to end the day. During the other hours of the day, mainly during the week, your audience will most likely be a little busier , usually at work or school, so it won't give them enough time to check their networks. » Be careful on Sundays I would like to highlight Sunday nights, between 6 and 9 p.m. Because this is usually a time that many of us dedicate ourselves to sharing what we have been doing during the weekend with our families and friends. Perhaps I will show you this idea, in a more generic way and also extrapolated to other platforms, in another complete guide on “The Best Times to Post on Social Networks”. But, now, let's see and analyze together 2 statistical studies carried out by Social Media tools , on the days and hours of greatest interaction on Instagram: What is the best time to upload a photo to Instagram according to Cliometric? Now, as another piece of information, I would like us to see together a study on accounts of this social network carried out on Volumetric users. And, as there is not always an absolute truth on these issues, you can also compare more data thanks to an analysis of the activity of various users of the tool, to find out what are the best times to publish mainly in Spain and Latin America. The best times to upload photos to Instagram according to Volumetric The times that are best suited to publish on this platform throughout the week are usually those that are in the time slot between 6:00 p.m. and 9:00 p.m. Although, on Fridays, those between 1 and 3 p.m. also stand out . Based on this data, you can get an idea that, if you want to reach the largest possible audience, it is best to take advantage of the hours when they spend more time on their networks, that is, during the afternoon and at night. What are the best days to post on Instagram and what are the worst? You already know what the best times to post on Instagram are, but what are the busiest days?