The MPP will impact both recipients and senders of emails. To enable MPP, users must have Apple devices, configure their email account to use Apple Mail apps, update their OS to the latest version, and opt in to MPP. How does Apple's Email Privacy Protection affect email senders? By anonymizing open tracking, MPP prevents email senders from fully understanding how MPP-enabled recipients interact with their company's emails. While senders can still view click tracking, it will be more difficult to recognize unengaged contacts or gauge the success of job title email listan email campaign without open tracking data. However, there are still misconceptions about this Apple update. A new study shows that 77% of marketers believe that MPP is automatically enabled on recipient devices, but this is not the case. Users must manually enable this feature on their phones When did Apple launch Mail Privacy Protection?
Apple released the MPP at 10:00 a.m. PST on September 20, 2021. Adoption of the MPP is increasing over time. How does MPP anonymize opens? When a mailbox receives a message, the Mail app retrieves the message (and any pictures it contains). This retrieval does not necessarily occur immediately upon delivery, but the message and its contents will be retrieved, causing the tracking pixel to fire. This tracking pixel tells the sender that the message has been opened. However, in reality, it still remains unread in the user's inbox. What impact has the MPP had on engagement data?
Email Privacy Protection impacts engagement data for recipients who have set up their email account in the Apple Mail app on one of their devices and enabled MPP. This, however, is not limited to Apple Mail. If a user signs in to the Apple Mail, Gmail, or Yahoo! Mailboxes can generate false opens if the user has enabled MPP. To give you an idea of the impact MPP could have on your email program, here's a look at the first week of results after launching MPP. The data below covers the period from September 20 to 27. MPP has impacted both Gmail and Apple users.