After experiencing a round of violent shocks in the live streaming industry, the Matthew effect continues to intensify. During the "38 Queen's Day" big promotion, Li Jiaqi's live broadcast room sold 2.825 billion yuan in sales on the night of the pre-sale on February 27, which was four times the combined sales of Li Jiaqi and Wei Ya's live broadcast rooms special database last year. After the anchors such as Wei Ya and Sydney failed one after another, there are more and more anchors who want to flock to the market to eat away their share. But the status quo is that there are many chaos in the live broadcast delivery industry that is rushing. It was also mentioned at the 3.15 party just past that there are fake sales and consumption routines in Jade Live. According to the "Public Opinion Report on special database Consumer Rights Protection with Live Streaming Products (2021)", in 2021, the Beijing Consumers Association's 96315 hotline received a total of 2,026 complaints from consumers about live-streaming products, an increase of 98.43 over the 1,021 complaints received in 2020. %. Among them, the proportion involving false propaganda was 31.64%. Consumers who are regarded as "family" and "sisters" in the live broadcast room have actually become lambs to be slaughtered unknowingly. And the novice merchants who stood outside the door and envied the top anchors enjoying the highlights were also stumbled by special database the indistinguishable myth of wealth. When the bubble was blown away, the heavy routines buried under the glossy surface of the live broadcast began to disappear. 1. Fans, traffic and algorithms, everything has "black technology" If the original appearance of live broadcast delivery is due to the specialization in the art industry.