Channel marketing… who knows what it is? We do email list. And soon, you too. Channel marketing ≠ marketing channels a marketing channel is a portal you use to promote your business, such as:social networks automated email marketing events organic seo and yes, you use marketing channels as part of your channel marketing efforts. But channel marketing is a separate area of ​​marketing. In this article, you will learn: what is channel marketing (and who does it help)? How to choose your channel marketing partners: the 2 questions you need to ask – and answer them the most important thing for your channel marketing partnerswhat is channel marketing? Channel marketing is the process of distributing a product or service from start to finish. This process is made up of people, activities and several organizations that send goods from manufacturers to customers. Think about the breakfast cereal you pour in the email list morning. How did it get in your bowl? It starts in a wheat field and then it goes... To a cereal dispensary, then… to the grain factory and then a food distributor and finally, the cereal is in a bowl on someone's dining table. The product went through a variety of partners to bring it to market and into your bowl. Importantly, it enters the bowl through a distributor (the grocery store) rather than the manufacturer. Channel marketing partners help you sell the benefits of a product to customers. The distribution partners you work with in distribution email list marketing can be groups such asdistributors resellers affiliates advisors officers other types of third-party companies the key to channel marketing is that it's a mutually beneficial relationship between you and your channel marketing partners. Channel marketing is different from just promoting your product through advertising and marketing channels. Often channel partners are businesses unto themselves. So when you have multiple channel partners, you actually have multiple separate businesses selling the same product. The main benefit of channel marketing is that your products can reach audiences you wouldn't otherwise have access to.